Have you been feeling like your company has outgrown its current space? Are you tired of commuting to an inconvenient location that’s nowhere near your customers? Maybe you would like to be in Melbourne CBD or a specific suburb like Port Melbourne or Hawthorn? There are a number of reasons it might be time to relocate. Figuring out what your company will achieve by moving and how the move will support your business objectives can help you make a strategic decision.
1. Perception:The location of your office can affect the way your business is perceived. If your office is in an unappealing neighborhood or not visible to traffic, that will lead people to have a low opinion of your business. On the other hand, if you are in a nice location and easily visible from the street, then your location works to promote your business and attract customers.
2. Proximity to clients: If your office is hard to find or in an inconvenient location, it makes it hard for your clients to find you or for you to go out and see them. Being closer to your client base is more convenient for everyone and helps to grow that relationship.
3. Reach new markets:While your current customers are important, moving in order to reach a new market is a strategic way to grow. A new location, if planned properly, gives you access to a whole new group of clients. Just having the sign outside your office in a new location can spread awareness of your business.
4. Expansion:: A big challenge for growth is ensuring that you have room to grow. The office that fit 10 people isn’t going to fit 20 or 30 or 50. If you don’t move in to a space that is big enough for your team it will negatively impact workflows and processes with everyone working on top of one another.
Moving offices is a big decision. You have to take into account what is best for your team and for your business. However, it is important to remember all of the opportunities that a new location can offer.